Understanding how health plans evaluate new solutions is essential for healthcare startups.
Join the Henry Ford + MSU Innovation Hub for a practical look at how payers evaluate new technologies and potential partners. We'll explore what drives payer decision-making and how founders can better prepare for conversations with healthcare organizations.
This session will include:
- How health plans are organized and the roles they play in the healthcare system
- What payers look for when evaluating new technologies and startup partnerships
- Current industry trends shaping payer priorities, including margin pressures and vertical integration
- Practical strategies to help position your solution for future payer engagement
- Complimentary lunch
Whether you're developing a medical device, digital health platform, diagnostic, or other healthcare technology, you'll leave better prepared for conversations with payers and future partners.
LOCATION
Michigan Central Station
The Mezz (Floor 2)
2001 15th St
Detroit, MI 48216
Parking Information & Directions
Please park in the Bagley Mobility Hub, 1501 Wabash Street. Parking is $5 for the first 30 minutes, with a $15 daily flat rate. Enter Michigan Central from the East Entrance off 15th Street and check-in with the front desk at the east entry when you arrive. There is a free shuttle from Bagley Mobility Hub Welcome Center on the first floor to the east entry of Michigan Central.
QUESTIONS
For any questions, please contact Melody Worley at mworley@spartaninnovations.org.
ABOUT SCALE-UP! SESSIONS
Henry Ford + MSU Scale-Up! Sessions is a recurring educational series presented by the Henry Ford + MSU Innovation Hub, offering practical guidance for healthcare entrepreneurs. Through expert-led workshops, presentations, and networking events, founders gain insights into topics such as clinical validation, commercialization, market access, reimbursement, venture investment, and strategic healthcare partnerships that help accelerate the development and adoption of innovative healthcare solutions.
ABOUT HENRY FORD + MSU INNOVATION HUB
The Henry Ford + MSU Innovation Hub brings together the strengths of Henry Ford Innovations and the MSU Research Foundation to help healthcare innovators move promising technologies from concept to real-world adoption. By combining clinical expertise, entrepreneurial support, venture investment, and market-access partnerships, the Innovation Hub helps founders validate solutions, navigate complex healthcare environments, and accelerate commercialization.