Denied insurance claims remain a major challenge for health care providers, often delaying patient care and creating significant administrative burden. Founded by registered nurse Gretchen Heinen and physician executive Wael Khouli, M.D., Authsnap was created to help providers navigate the complex appeals process more efficiently using AI-assisted workflows.
Authsnap focuses on the appeals process – the most resource-intensive part of the cycle. The platform uses AI to analyze patient charts, identify what’s required, and generate appeal documentation aligned with insurer requirements. Human experts validate the outputs, but the system handles the bulk of the work, turning what was once manual and inconsistent into something repeatable.
In early use, the results have been measurable. While industry averages for successful appeals typically fall between 60 and 65 percent, Authsnap’s initial cases have seen rates closer to 80 percent — recovering claims that might otherwise have gone unaddressed. Inside health systems, the impact shows up quickly: fewer unresolved claims, more predictable revenue, and less strain on clinical teams pulled into administrative work.
Authsnap became involved with the Innovation Hub as an MSU Research Foundation portfolio company. Henry Ford Innovations connected the company with clinicians across multiple departments, leading to pilot opportunities exploring how Authsnap’s platform could support real-world clinical and operational workflows.
Not all of the $262 billion in denied claims is recoverable, but a significant portion is in the gaps between clinical decision-making and administrative requirements in the insurance industry. By closing this gap, Authsnap hopes to make a meaningful cut out of that number. “For us, this is about access,” Heinen says. “If someone is entitled to care, they should receive it.”
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